eTech05: Reinventing Radio

Random short notes … here’s a link to the reinventing radio presentation.

10 hours of listener’s choice radio broadcast by the BBC:

Suggestions came in via SMS: 150K txt msgs, from over 100K users, resulting in 131 songs played over 10 hours.

Tom Coates: his area of BBC R&D looks out ~18 months … the plausible now.

Lessons:

Bandwidth is an issue.

Retaining the voice of the individual is important and aggregating makes that hard.

Their approach is not lottery style; each contributor should feel they received value.

The hosting org should get value as well.

Tools:

SMS infrastructure
BBC staff as testers
national radio network

Results:

Bookmarkable songs via phone.

(interesting. someone in front of me is doing a visual chat w/a remote party, who is now virtually attending etech.)

(more than this was covered; see other reports on reinventing radio for additional reports.)

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